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Lead Scoring 102
If you’re still wrapping your mind around lead scoring, we delved into the basics in Lead Scoring 101. Understanding your marketing goals is the first step in this process, and assigning points based...
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Getting More Personal
The power of marketing automation is enabling businesses to manage their outreach with a degree of personalization and automation that goes far beyond your basic email send. Personalizing your...
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A Guide to Conditional Content
Marketing Automation can empower your company to reach out to contacts in a highly personalized, effective way. As noted in our personalization guide, there are many effective ways to create content...
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Measuring Your Marketing
Marketing automation provides businesses with a lot of options and power to make a lot of specific choices about who, when, what, and how to communicate with contacts. In order to not get lost in a...
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Guide to Getting Started with SMS
SMS is a very personal way to communicate with your contacts. Sending a message to someone’s phone is, potentially, very impactful, and may be the closest automation comes to personal touch. The SMS...
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Managing Unsubscribes
Unsubscribes are a touchy topic in marketing automation. Marketers work hard to grow their list of contacts, and don’t want to lose people to unsubscribes. We’ve discussed how to improve your...
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Message Types
Message Types are a foundational concept in marketing automation. In the ActiveCampaign working definition, a message type is a communication that is personalized based on target audience, method of...
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An Introduction to Site Messages
Our new site messages give you the ability to reach your contacts with messaging when they’re on your website. This is a powerful opportunity; a contact is out of their inbox, and engaging directly...
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Three Steps to Building Your First Automation
Automation can empower your marketing efforts, but to make the most of it, you need to move beyond email campaigns. ActiveCampaign’s Automation Builder creates opportunity for marketers, enabling...
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Getting the Most Out of Your Data
Perhaps the most powerful capabilities of marketing automation are the ability to listen to your contacts, review their responses, and tailor your responses and messages accordingly. ActiveCampaign...
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Automation Recipes Part 1: Your Guide to Recipes for Increasing Revenue and...
Automation recipes are basic templates we’ve created to give you a starting point when you go to create an automation. They’re designed to be easy to import into your ActiveCampaign account so you...
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